About me
Danielle Roy is the Founder of Morale Matters, a business consulting firm specializing in hospitality, with a mission to help small and midsize restaurants grow. She previously was responsible for talent development, training, and recruiting for over 4000 employees at the second largest wine and spirits supplier in the country. Prior to that, she managed sales teams in the top performing and most competitive territories in Southern California. Danielle maintains 6 certifications in wine, spirits, and sake, and she has helped build some of the most profitable brands in the world.
Danielle’s podcast Valley Biz Buzz with the West Valley Warner Center Chamber of Commerce has been rated a Best Business Podcast in Los Angeles since early 2023 and she was honored with a 40 Under Forty award with the Conejo Chamber of Commerce in 2024. Danielle was featured on NBC in March 2024 and moderated 2 panels at the Bar & Restaurant Expo in Las Vegas. She is a journalist with columns on business and inspirational leadership for both local and international publications. Also in 2024, Danielle was nominated for a record-breaking 5 awards by the Los Angeles Business Journal for Innovator of the Year, Emerging Woman Owned Business Leader, Community Impact Advocate, Champion of Women, and Woman to Watch at the 2024 Women’s Leadership Symposium & Awards.
Danielle is a SHRM member and is on the EDD Employment Advisory Council for the state of California. As a DDI Global Certified Facilitator and Appreciation at Work Certified Facilitator, Danielle has led thousands of trainings and speaking engagements for both large and small businesses, and she is a Guest Lecturer for universities. Since 2021, Danielle has contributed to the growth of 9 non-profits, including founding the Mentor Program at Family Rescue Center. She recently served as panel moderator for women’s empowerment for the SMART teen girls program at the Boys & Girls Club and has shared the stage with Los Angeles Mayor Karen Bass, the 300th Army Band, and Major Generals of Edwards Air Force Base.
Danielle strongly believes that anyone who desires to be a leader can be an incredible leader with the right mindset, mentorship, and strategy. Her passion is to grow businesses, and her purpose is to empower the next generation of inspirational leaders. Please visit www.morale-matters.com to connect and learn more.