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Tuesday October 29, 2024 2:45pm - 3:45pm MDT
Session attendees will learn how to develop an actionable and practical marketing strategy by identifying clear objectives, a target audience, and specific tactics as well as:
• Implement clear frameworks to increase brand awareness and build trust with potential diners, including consistent messaging and community engagement.
• Create and utilize playbooks to enhance repeat business by incentivizing loyal customers and personalizing their dining experience.
• Adopt a fresh approach to word-of-mouth marketing by encouraging satisfied customers to share their experiences and leveraging social media.
• Shift your mindset regarding four-walls marketing by training staff with step-by-step instructions to ensure cohesive in-house promotional efforts.
• Establish a goal-setting process linked to simple, measurable systems to track progress and adjust strategies as needed.
Moderators
avatar for Chip Klose

Chip Klose

Founder, Restaurant Strategy Podcast
Chip Klose is the host of the Restaurant Strategy podcast, author of The Restaurant Marketing Mindset, and founder of the P3 Mastermind. He has an MBA in Food Marketing and over 25 years of industry experience. The heart of his career was spent in New York City opening Michelin-starred... Read More →
Speakers
avatar for Danielle Eickenhorst

Danielle Eickenhorst

CEO, HuSTL Hospitality
Danni Eickenhorst is the CEO of HuSTL Hospitality and co-owner of Steve's Hot Dogs, Steve's Meltdown, and The Fountain restaurants in St. Louis, Missouri.Danni's background is in non-profit marketing and community outreach work, and for that reason, the focus on community bleeds into... Read More →
avatar for Mike Bausch

Mike Bausch

Owner, Andolini's Worldwide & The Unsliced Restaurant System
Mike Bausch is owner Andolini's Worldwide, The parent company for Andolini’s Pizzeria, named one of the "Top 10 Pizzerias in America" based solely on reviews by TripAdvisor, CNN, Buzzfeed, and USA Today.Also 2 time author of both Amazon #1 Best Seller books Unsliced: How to Stay... Read More →
Tuesday October 29, 2024 2:45pm - 3:45pm MDT
221A/B

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